The question is, How to discover such few cents price margin/item competitive edge?

This is a very complex proposition.   The proposed Profit-Chain-Network (PCN) profitability optimization solution addresses this unique   challenge. Enterprise   Profitability   and   margins  analysis, specifically, the margins modeling and simulation, is an extremely complex task. The analytical process touches    just about all enterprise   business processes  such   business   strategy, revenue   management,   planning, manufacturing,   supply-chain,   DSD,   CRM,   Financials   etc.   Along   with business processes, one also needs a scalable and integrated platform   to construct composite analytical solution.

The PCN optimization solution is built around SAP NetWeaver platform by leveraging its SOA architecture and Composite Applications framework. The required capabilities  for our solution will use MDM, BI, and PI to consolidate enterprise content. This a primarily an analytics solution. Analytics and planning tools will be built on top of NetWeaver.

Initially, this solution is limited for the Beverage Industry.   End users will be Account Management teams who need to align revenue generating strategies across their value-chain including their customers, manufacturers and suppliers; meet customer demands based on customer's campaign programs as well as align their own campaign with their customers .

How to identify profitability opportunities in a competitive industry for low margins products and high volumes transactions. A few Cents change in the price per item could result in a Huge profitability Gains or Loss of business.

The question is,How to discover such few cents price margin/item competitive edge?

This is a very complex proposition. The proposed Profit-Chain-Network (PCN) profitability optimization solution addresses this unique   challenge. Enterprise   Profitability   and   margins  analysis, specifically,   the   margins   modeling   and   simulation,   is   an   extremely complex task. The analytical process touches    just about all enterprise business   processes   such   business   strategy, revenue   management, planning,   manufacturing, supply-chain, DSD, CRM, Financials etc. Along with business processes, one also needs a scalable and integrated platform to construct composite analytical solution. The PCN optimization solution will be built around SAP NetWeaver platform by leveraging its SOA architecture and Composite Applications framework. The required capabilities    for our solution will use MDM, BI, and PI to consolidate enterprise content. This a primarily an analytics solution. Analytics and planning tools will be built on top of NetWeaver.

Initially, this solution is limited for the Beverage Industry .   End users will be Account Management teams who need to align revenue generating strategies across their value-chain including their customers, manufacturers and suppliers; meet customer demands based on customer's campaign programs as well as align their own campaign with their customers.